Exorbitant, outrageous, and claimed by some to be the most expensive EDM video ever made. Deadmau5 was always going to go the commercial route and the classic pop star collaboration allows you to double or even triple your existing fan base. It’s exploitation that nobody realises is going on.
The Mau5 couldn’t be happy just with that though, of course, there’s some sneaky but quite obvious product placement. If you didn’t know there were Mau5 headphones, you will now. They’re bright, yellow, silly, and you’ll want them.
The video is some sort of fight thing between the two (Mau5 and Way) that involves them controlling two giant mice. It’s mildly entertaining but it is extremely self-important. Mau5 doesn’t do modesty or sophistication any more.
I’ll be honest – I don’t like Deadmau5. Not so much his music, but his personality. He’s the Bob Geldof of the EDM world, one of those annoying twerps who pretend they’re “cool”, “underground” and do things “differently” when really they’re just another irritating egotistical pop star. Honestly, we now know why Canada is so big yet has so few people, there had to be room for his head somewhere.
But we do like his music particularly his older tracks. This track is OK, there’s not much else to say about it. Think, it’s a collaboration, it’s not likely to be Deadmau5′s best, it is a commercial exercise, there isn’t much else to say about it except that it’s OK.
I just don’t really dig Mau5 any more. He’s not innovating or doing anything fresh or different. He’s just showing off and selling headphones.