Tiësto to partner with iconic lifestyle brand Guess
Written by Michael
July 21, 2012 9:36 am
LOS ANGELES, CA (July 17, 2012) – GUESS, the denim-basedlifestyle brand, is pleased to announce that the company is embarking on acomprehensive collaboration with legendary DJ and producer Tiësto that willinclude a limited-edition capsule collection and branded performances aroundthe world.
“When Ifirst met Tiësto, I was really so impressed,” said Paul Marciano, CEO andCreative Director for GUESS?, Inc.“We connected right away on both a personaland professional level. He is more than just a DJ – he is very multi-facetedand truly understands what it takes to build a brand. There is no better choicein music today to represent the free-spirited, adventurous and sexy GUESSlifestyle.”
“GUESShas been a pioneer in fashion for 30 years,” said Tiësto. “I’ve been a fan ofthe brand for a long time. It’s really an honor tohave been selected to partner with them in such a global way. The opportunityto work with Paul Marciano and his company is truly invaluable as I continue tobuild my clothing brand, CLVB LIFE.”
Beginningin August, the Limited Edition Tiësto watch by GUESS, a new multi-functionalstyle, will be available worldwide in GUESS stores around the world and also atdepartment and specialty stores. The apparel collection will follow in Octoberfor women and men. The 22-piece line is inspired by the growing power ofelectronic music and the lifestyle surrounding it in today’s pop culture.Included in the offering are skinny-fit jeans for men and women in black andindigo treatments with zipper detailing, graphic print T-shirts reminiscent ofthe digital light shows and video projections during a Tiësto performance, andleather jackets and coated twill jackets that add an edgy sexiness using moto-jacket details. This all comes detailed and trimmedwith the custom GUESS/Tiësto logo in black and electric blue.
Tiësto’sperformances will span the globe beginning July 23rd in Ibiza andwill continue through to 2013 and will include locations such as Paris, Milan,Las Vegas, Dubai and Sydney, among others.
Adedicated microsite, with the URL of tiesto.guess.com, will include productdetails, performance schedules, ecommerce and a global sweepstakes. Fans canjoin the conversation on Twitter using the hashtag #guesstiesto.
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