Nissan collaborate with MoS to put speakers in a Juke
Written by Michael
June 20, 2012 2:30 pm
Yeah, but not any old tinpot speakers, this is a 19-kilowatt rig custom designed and built by sound specialists Martin Audio, so delivers insane levels of power whilst maintaining sound quality effectively.
Basically, they’ve put a nightclub in a car. It’s a stunt, and a bit of a crude Max Power-esque one at that, but it’s very well down and pretty damn impressive nonetheless. It is based on the sound system in the “Box” room at Ministry.
To go with the cars, there will be a six month radio partnership between the two brands. “Nissan Juke Box Sessions” will be broadcast on Ministry of Sound Digital radio every fortnight on Mondays 5-7pm. The cars will also embark on a tour, starting at the Le Mans on the 15th of June.
This is definitely a marketing ploy by Nissan to market the car to a younger audience, aligning themselves with the biggest clubbing brand in the world whilst creating this unique mobile party sound system. We’ve seen similar efforts by Car manufacturers, I vaguely remember going to a club night in Brighton sponsored by Fiat.
I’m actually looking at a Juke for my next car, I like the ridiculous styling, as well as the elevated ride height. Will I be putting these speakers in the back though? Probably not, because my name isn’t Dave and my other car isn’t a Nova. Only joking.