abovebeyond

Above & Beyond and G-Technology by Hitachi present new web streaming series “Tight Space”

Written by Michael

October 20, 2011 6:45 pm

19 October 2011 (LONDON) – Above & Beyond, the UK’s most popular electronic music act, is
teaming up with premium external storage solution provider G-Technology by Hitachi to launch its
groundbreaking series “Tight Space” with European live performances and interviews.

The web streaming event will showcase Above & Beyond’s DJ set broadcast live across the
globe from an exclusive party at a secret London location on Tuesday, 15 November at 9pm
GMT / 10pm CET. This exclusive content is only available to fans who ‘Like’ the G-Technology
Europe page on Facebook where they’ll gain access to the live performances.

Fans who want to attend the limited capacity gig can apply for free tickets on Above & Beyond’s
Facebook page. This will be the last chance for fans to see the trio in the UK this year. The event
is also the launch pad for the band’s London 2012 live plans, details of which will be revealed
on the night. A video clip has been produced to promote the event and can be viewed at http://
www.youtube.com/watch?v=4XIC3v5YR7s
.

The Tight Space series is designed to celebrate creativity and to promote G-Technology by
Hitachi, a brand dedicated to delivering premium external storage solutions for Apple® Mac®
users, HD video editing and professional content creation, to a brand new audience of influential
and creative individuals, including musicians, artists, DJs and other creative pros. The series
debuted in the United States in the summer of 2011 in a partnership with Fool’s Gold Records
featuring DJ sets by A-Trak, Chromeo and Treasure Fingers. More than 30,000 people tuned in
to watch those performances and to ask their favourite DJs questions live through Facebook.

Engineered exclusively for those looking to push their creativity beyond the limits, G-Technology
provides creative professionals with a premium experience when using G-Technology’s high-
quality products. G-Technology external drives are the go-to tool for storage, editing and data
protection when quality, reliability and performance are not optional.

Just like its American counterpart, “Tight Space” in the UK will take place at a small and intimate
venue that fans wouldn’t normally see Above & Beyond performing in. However, G-Technology
wanted to offer everyone with Facebook access the chance to experience the show as if they
were there from the comfort of their own computer. “Tight Space” will capture the music and party
aesthetic live.

Above & Beyond is Britain’s most popular electronic music outfit. The trio of Tony, Jono and
Paavo have sold out concert halls on both sides of the Atlantic, including shows at L.A.’s
Hollywood Palladium and Brixton Academy. They’ve previously played to 1 million people
on Barra Beach in Rio and soundtracked the launch of Richard Branson’s Virgin Galactic
SpaceshipTwo, while the 350th episode of their TATW radio show became the world’s top
trending topic on Twitter. Above & Beyond’s second artist album ‘Group Therapy’ was released
this summer.

“This is an exciting opportunity for G-Technology,” said Caroline Sumners, Marketing and PR
manager for EMEA. “Not only because we will be providing a very special platform for fans to
interact and see free exclusive live content from a leading electronic music act, but because
Above & Beyond can help our brand reach and connect to a loyal following of creative influencers
in a very credible and fun way.”

Above & Beyond said, “We’re excited to be putting on a free gig for our London fans whilst giving
everyone else the chance to tune in via a global video stream. We’ve picked an interesting
venue, which should make the experience all the more unique and memorable.”

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