The Alchemy Festival
Written by Samantha McCallum
April 11, 2011 2:17 pm
Festival season is upon us and we can sense that all you party lovers are sighing with relief at the idea of sunshine, banging tunes, fresh air and dancing. There’s been some epic gigs that have made their location a clubbing landmark (think Fatboy Slim’s gig on Brighton Beach) and another location is set to be awarded its clubbing crown.
The Italian Narnia (only much warmer)
On June 11th 2011, Italy will open it’s first open air underground festival which is hosted by Mauro Picotto. Cavour, Mauro’s home town, will host the Alchemy Festival. An excited Mauro says “Cavour is a magical place and I am really looking forward to putting on a real show with quality music that is fresh and new.”
Residents of Cavour have contributed to make this event happen. Farmers have moved their cows to create room. Even the Mayor has agreed to close schools to introduce younger people to dance music. The Alchemy Festival will not only introduce Italians to dance music. It will introduce people from all over the world to Italian culture. When on a clubbing holiday it can sometimes be difficult to take in some of the culture. Mauro Picotto will merge clubbing and culture together, effectively killing two birds with one stone. It will feature the finest underground DJ’s in the business. Set to grace us with top quality music will be Yousef of Circus Liverpool, the infamous Mark Broom, Italian music veteran Luca Morris, Swedish Christian Smith and Mauro himself. A nice blend of techno, house and electro will be like putting a brand new Soundtrack to a historic landmark.
Cavour we go
Lodging is limited in Cavour meaning that a place is not guaranteed. However there are plenty of hotels and hostels in nearby cities such as Pinerolo (host of the curling events). To get to Carvour from neighbouring towns and cities, there are frequent buses . It’s best to bring a phrasebook and a map. The closest airport is Turin. Go to www.Expedia.co.uk for more booking info.
If you want to introduce your music to Italy then you have to chance to submit a track before closing date 15th April 2011. Submissions should be sent directly to www.foem.info (visit for all details). Winning prizes include:
- Winning tracks released on Alchemy records
- Top winners will be flown to Alchemy festival near Turin (including hotel costs)
- Opportunity to perform live
- Steinberg Cubase for best performances
- Full international support by Mauro, Alchemy records and MEGANITE
- Soundcloud premium account and Beatport vouchers
Ciao for now.