The Alchemy Festival

Written by Samantha McCallum

April 11, 2011 2:17 pm

Festival season is upon us and we can sense that all you party lovers are sighing with relief at the idea of sunshine, banging tunes, fresh air and dancing. There’s been some epic gigs that have made their location a clubbing landmark (think Fatboy Slim’s gig on Brighton Beach) and another location is set to be awarded its clubbing crown.

The Italian Narnia (only much warmer)

On June 11th 2011, Italy will open it’s first open air underground festival which is hosted by Mauro Picotto. Cavour, Mauro’s home town, will host the Alchemy Festival. An excited Mauro says “Cavour is a magical place and I am really looking forward to putting on a real show with quality music that is fresh and new.”

Rock of Cavour - The Italian Narnia

Residents of Cavour have contributed to make this event happen. Farmers have moved their cows to create room. Even the Mayor has agreed to close schools to introduce younger people to dance music. The Alchemy Festival will not only introduce Italians to dance music. It will introduce people from all over the world to Italian culture. When on a clubbing holiday it can sometimes be difficult to take in some of the culture. Mauro Picotto will merge clubbing and culture together, effectively killing two birds with one stone. It will feature the finest underground DJ’s in the business. Set to grace us with top quality music will be Yousef of Circus Liverpool, the infamous Mark Broom, Italian music veteran Luca Morris, Swedish Christian Smith and Mauro himself. A nice blend of techno, house and electro will be like putting a brand new Soundtrack to a historic landmark.

Cavour we go

Lodging is limited in Cavour meaning that a place is not guaranteed. However there are plenty of hotels and hostels in nearby cities such as Pinerolo (host of the curling events).  To get to Carvour from neighbouring towns and cities, there are frequent buses . It’s best to bring a phrasebook and a map. The closest airport is Turin. Go to www.Expedia.co.uk for more booking info.


If you want to introduce your music to Italy then you have to chance to submit a track before closing date 15th April 2011. Submissions should be sent directly to www.foem.info (visit for all details). Winning prizes include:

  • Winning tracks released on Alchemy records
  • Top winners will be flown to Alchemy festival near Turin (including hotel costs)
  • Opportunity to perform live
  • Steinberg Cubase for best performances
  • Full international support by Mauro, Alchemy records and MEGANITE
  • Soundcloud premium account and Beatport vouchers

Ciao for now.




Categorised in: , , ,

Latest Reviews


House 4Kenzo Recordings 3

HIIO Feat. Terri B! – Something About You

February 28, 2013

South American duo HIIO (pronounced H2O) have arrived in 2013 with their attempt at creating a classic house tune. There’s definitely some classic house vibes here in the synths, the Planet Perfecto influence is pretty obvious. But this track is much slower than anything Planet Perfecto ever put out, and as a result it’s not… View Article


Trance Armada 4

Arty, Nadia Ali & BT – Must Be The Love (Official Music Video)

February 24, 2013

BT is a legend of Trance production, Nadia Ali is a legend of Trance vocals. Any team up between these two is bound to be good, but when you throw in relative newcomer but excellent producer Arty into the mix as well, are we witnessing collaborative genius or are too many cooks spoiling the broth?… View Article


House Spinnin Shit Records 1

Kirsty – Hands High (Afrojack Radio Edit)

February 23, 2013

Who is Kirsty? We don’t know either, but this looks like her attempt to crack the commercial dance scene and she’s enlisted the help of Afrojack who provides remix duties. Apparently Sander Van Doorn said “supporting!” and David Guetta said “huge!” Although we’d question how much thought they gave to their answers when questioned. The… View Article