Alchemy Records Festival and Competition June 11th, 2011 in Cavour, Italy (Turin, February 21st 2011)
Underground electronic music fans can finally start mapping their summer festival route with Mauro Picotto’s announcement of the Alchemy Records Festival: Italy’s first open-air underground festival in the countryside near Turin on June 11th, 2011. Ambitious music producers also have reason to celebrate as Mauro officially opened the Alchemy Records Festival Competition for entries on February 19.
Finalists will be awarded a recording contract, the chance to perform at the Alchemy Records Festival and ongoing promotional support from Mauro, Meganite and Alchemy Records. “There are a lot of new people out there who streak across the scene like a meteorite. I want to catch one of those meteorites and help them become a star!” says Mauro. The Alchemy Records Festival Mauro and his label Alchemy are organizing Italy’s very first open-air underground electronic music festival in Mauro’s hometown of Cavour (The nearest airport is Turin Caselle for those who want to book early!).
The lineup will be typical Alchemy – a magical and transformative mix of world famous DJs and experimental performance artists together with emerging talent arising from the competition. An underground techno Woodstock meant to take clubbers on a musical journey of discovery in the heart of Piedmont. “I want to bring the young people to the country and offer producer/DJs with talent the same luck I had,“ says Mauro.
His vision is for the festival to be a launchpad venue for the next generation of hot talent. In fact, this could be a life changing event for the winners who will have a chance to show the world what they can do. The Alchemy Festival is also Mauro’s tribute to the town where he first started mixing tracks using a turntable and a portable radio. “I used to drag my portable radio to the turntable and had to finish mixing the track before the song came to an end,“ recalls Mauro. “We’ve got way more technology now but the spirit is the same!”
Mauro Picotto: The Alchemist
Mauro Picotto is one of the world’s most important producers of electronic music. He is also counted as one of the world’s leading DJs. Mauro has released massive tracks including Bakerloo Symphony, Iguana and Komodo, though his fame is mainly due to Lizard, a track that turned into a musical style, receiving awards and accolades from all territories, and pushing Mauro to the Olympus of the Top 10 most popular DJs in the world. In 2001 he left Media records to create Bakerloo and the label Alchemy. In 2003 Mauro Picotto created Meganite – Electronic Music Lifestyle – a successful club party linked to the world’s best contemporary DJs. Mauro Picotto has released over 600 productions and numerous remixes, and to date has sold over six million copies worldwide. Mauro was the first DJ ever to play live at Top of the Pops UK and has performed in all the major dance music events, from Love Parade to Creamfields, MTV Festival, Winter Olympics in Turin, Ultra Music Festival, Time Warp and Awakenings. In 2011 Mauro will release his new album ‘ TwentyEleven’ . Line-up and ticket information to be announced soon.
Click here to go directly to the competition: http://www.foem.info/