A message from the editor

Written by Michael

September 11, 2010 9:23 am

It’s easy for people who don’t know, or who did but have since forgotten, to get the impression that this site is a huge, commercial publishing platform. The fact is, although we have always aimed to push for a professional magazine-site rather than a more personal blog, what keeps this site going is personal love for the game. I have always said that the very second Maxumi stops being fun I’ll stop doing it and sell the site – I have been tempted before when a businessman offered me $15000. That isn’t going to happen now, nor will it happen for hopefully a long time. I would only ever stop doing this site and pass it on to someone else if I was entirely happy to do so, and at the right point, and providing I could place a personal trust in the person taking over to run it just like I have.

But this site has taught me an awful lot I didn’t know about business over the internet, as well as internet media. Like a lot of things this site started from something small. I’ve always loved writing, music and design, and after graduating with a degree in product design I created Maxumi as a way of combining everything I love. I’m fiercely passionate about literacy and whilst I’m sure someone could go through Maxumi and pick out dozens, perhaps even hundreds, of mistakes (I’m sure there are some in this article) it goes without saying that the quality of the writing has always been heads and knees above the competition. Whilst other dance music sites centre around re-posting YouTube videos and event listings, I’ve tried to keep both of those more subdued. I always try and get it so there is never more than two YouTube videos on the homepage at anyone time. It also helps with page-loading.

It’s also been a difficult journey trying to get help. I can’t pay anyone, and in this difficult financial climate most people are extremely reluctant to do anything for free – even though I myself don’t get paid for anything I do on this site. Trying to find like minded individuals who’d be happy to write for Maxumi has been incredibly challenging. Most people are incredibly unreliable over the internet, especially through email, and I can’t tell you how many people replied to my Gumtree adverts expressing interest in writing about the dance “art-form” – having not bothered to even look at the site. Thankfully, I have been able to find at least one person who can help – Leonie Mercedes. Not only has she been fantastic in helping but as I’m sure you can see, the quality of her writing and reviews is outstanding. I have a feeling The Guardian might drop her an email soon!

Anyway, I just felt it was about time I re-personalised this site, gave a little insight into how it came about and what’s going on. Maxumi is one of the best things I’ve ever done, no matter what happens nothing can ever replace the thrill of having had personal chats with international DJs like Wolfgang Gartner and Tocadisco. The interviews have to be for me the favourite part, I’ve met and chatted to some incredibly talented and brilliant people and I can’t wait to meet some more. I’m just 22 and yet I feel Maxumi represents something much bigger than myself.

If you would like to get involved with Maxumi, please feel free to contact me on editor@maxumi.co.uk. I’d also love to hear any suggestions, feedback, thoughts or opinions anyone has. You can even let me know about any grammatical errors if you wish…

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